It’s not about simply sending the manuscript out, but about letting the content play long-term value in media endorsement, search inclusion, brand trust and subsequent dissemination.
Media Release
China Media PR
For brands entering or operating in mainland China, we support Chinese manuscript polishing, media mix planning, publishing execution and result feedback so the right information appears in credible China-facing channels.
Charged per article, customized quotation based on media quantity, media level, industry attributes, geographical scope and publishing requirements.
Pain Points
Businesses have content, but often don’t know how to publish it effectively
Media publicity is not something only big companies need. New products, events, honors, brand upgrades and public relations instructions all require appropriate communication outlets.
The content of the manuscript is not media-oriented enough
The content written by the company itself is often more like an internal introduction, lacking the standards required for news expression, title logic, information level and platform review.
Media selection has no direction
Different media are suitable for different communication goals. Blindly pursuing quantity may lead to budget dispersion and content not being seen by real target customers.
Publishing results are opaque
Clear feedback is required on whether the manuscript is online, whether the link is valid, whether there is a screenshot certificate, and whether it is suitable for subsequent searches and brand citations.
Media Strategy
Select media mix based on communication goals
The focus of media publicity is not "the more, the better", but choosing the appropriate media level, industry direction and geographical scope based on the company's current goals.
Nationwide spread
It is suitable for brand upgrades, new product launches, strategy releases, financing announcements and other content that needs to increase the publicity. You can choose national portals and mainstream information platforms.
regional spread
Suitable for local services, regional brands, city events and offline stores, giving priority to local media resources in the target provinces, cities or regions.
Industry vertical communication
It is suitable for fields such as technology, finance, medical care, education, home furnishing, automobiles, industrial trade, etc., and reaches more precise industry readers through vertical media.
Authoritative endorsement communication
It is suitable for important corporate announcements, brand trust building, honorary qualification releases and public relations statements. It pays more attention to media authority and verifiable credentials.
Search inclusion guide
It is suitable for companies that hope to gain long-term search access through media content. The manuscript will pay more attention to the title, keywords, structure and sustainable access to the publication page.
SEO / GEO collaboration
High-quality media content can assist in building brand search results, authoritative sources, and AI visibility, providing a content foundation for subsequent SEO/GEO operations.
What We Do
From copywriting optimization to publishing feedback
We break media announcements into executable processes so that companies know what they are doing at each step and what was delivered in the end.
Service content
- Based on the publicity goals, determine whether the manuscript is suitable for branding, product, event, honor, character, or public relations description.
- Optimize the title, lead, text structure, keywords and expressions to make the content more suitable for media release and search retrieval scenarios.
- Suggest a media mix based on industry, geography, budget and communication goals, rather than leaving the business to deal with a huge media list on its own.
- Carry out manuscript submission, release follow-up, online confirmation and results sorting to reduce corporate communication and execution costs.
Release Map
Announcement of focus
This picture expresses the direction of service attention, not the exposure or inclusion result commitment.
Process
Service process
A media announcement is never a single point of release. It is about clarifying the purpose first, then optimizing the content, and finally delivering verifiable results.
Requirements communication
Understand the business industry, promotional themes, target audience, budget range, media preferences and whether geographic or vertical industry coverage is required.
Manuscript evaluation
Determine whether the original content is suitable for publication and which parts need to be supplemented with facts, trimmed of marketing flair, adjusted titles, or restructured.
media plan
Provide media mix recommendations based on publicity objectives and clarify media quantity, type, level, quotation and release considerations.
Copywriting optimization
Optimize the manuscript around the title, keywords, lead, paragraph structure and review requirements to make the content more suitable for publication on media platforms.
release execution
Submit the release according to the confirmed media plan, follow up the review and launch status, and make reasonable adjustments based on platform feedback when necessary.
Results feedback
Organize online links, media names, release times and screenshots to facilitate corporate archiving, reuse and internal reporting.
Pricing
Charged by article, customized quotation based on media combination
Media announcements are more suitable for one-time or phased cooperation based on demand, and long-term contracts are not mandatory. The exact fee is determined by the number of manuscripts and media mix.
Common combinations
- Basic exposure: Suitable for the first time to try media promotion, select a small number of mainstream or vertical media to establish basic content entrance.
- Nationwide diffusion: Suitable for new product launches, brand upgrades, event announcements and other content that needs to increase the volume of publicity.
- Industry vertical: suitable for B2B, technology, medical, education, industrial trade, etc. promotional content that requires accurate readers.
- Regional targeting: Suitable for companies with clear provincial and municipal markets, focusing on covering target regional media.
Factors affecting quotation
- Number of media outlets: How many media outlets the same manuscript has been published to.
- Media levels: National portals, authoritative media, news source media, industry media and local media have different prices.
- Manuscript difficulty: whether it requires in-depth rewriting, title optimization, compliance adjustment or multi-version adaptation.
- Industries and regions: Media resources are more scarce in some industries or regions and need to be evaluated individually.
FAQ
FAQ
Is it okay for the company to only provide the first draft?
Can. We will first determine whether the first draft is suitable for media release, and then optimize it around the title, structure, keywords, wording and review requirements.
Are successful releases guaranteed for all media outlets?
You can't promise that. Different media have their own review rules. Manuscripts involving exaggerated propaganda, sensitive content, insufficient qualifications or unclear facts may be returned or required to be modified.
What credentials will be provided upon release?
Usually the online link, media name, release time and screenshot certificate are sorted out. The specific feedback format can be communicated according to the company's internal filing or reporting needs.
What is the relationship between media publicity and SEO/GEO?
Authoritative media content can become part of branded search results, external sources, and AI-quotable content. It’s not the be-all and end-all of SEO/GEO, but can provide valuable content assets for subsequent optimization.
CTA
If you have a manuscript that needs to be published, you can first determine which media are suitable
Tell us the industry, publicity theme, target region and budget range. We will first determine the direction of the manuscript and the media mix, and then provide a per-article quotation plan.