Companies that want to judge whether they should improve their website first, do social media first, or sort out overseas customer contact points first.
Core Service 03
B2B Lead Generation + Social
Social media is only one touchpoint. For companies comparing a B2B lead generation agency, leads still need to return to an owned website, clear product pages, reliable contact paths and a conversion system that your team can control.
First determine channel priorities and content goals, and then decide whether to enter continuous operation or agency operation.
What It Solves
B2B lead generation needs a controlled owned website path
The value of overseas social media, content channels and industry platforms is not only to bring exposure, but also to repeatedly build customers' awareness of the company in different scenarios. Customers usually don't initiate an inquiry the first time they see you. They need to contact you repeatedly at multiple touch points before they can communicate with you.
From what contact points do international customers usually get to know the company?
Google/Bing search, AI Q&A, LinkedIn, YouTube, Instagram, industry exhibition materials, referrals from old customers and email reach.
Each contact has a different function
Some are suitable for exposure, some are suitable for in-depth explanation, and some are suitable for triggering inquiries. Operational strategies need to determine the focus based on the type of enterprise and target customers.
The owned website completes final conversion
Truly effective overseas operations require these scattered contacts to eventually flow back to owned websites, which can complete more complete business explanations, build trust, and accept inquiries.
Which companies should update their websites first?
- There is currently no owned website, or the website content cannot explain the business.
- After social media traffic is diverted to the website, customers cannot understand or cannot find contact information.
- The inquiry conversion rate is low, but it’s not clear where the problem lies.
Coordination Model
The schematic rhythm of channel collaboration
Content rhythm
Channel collaboration
Inquiry conversion
The chart expresses synergistic relationships, not hypothetical channel performance data.
Delivery
How social media content can truly serve inquiries
The ultimate goal of social media content is not the number of fans, but to help potential customers repeatedly contact your business in different scenarios, and guide them to visit owned websites at the right time.
Build awareness
Let potential customers repeatedly contact your business in different scenarios to build a preliminary understanding of your professional capabilities and corporate image.
Organizing Topics
The content themes are recommended to focus on product capability display, production process presentation, industry knowledge sharing, customer cases and application scenarios.
Return website
Guide visits to owned sites at the right time, allowing customers to complete deeper understanding and inquiry actions.
FAQ
Which companies can start social media first?
The foundation for an owned website is already in place
The content of the website and the inquiry path are relatively clear, and social media traffic has a place to handle it.
Willing to invest in content for the long term
Have ongoing content production capabilities, or be willing to establish a long-term update cadence through external support.
Target customers have a clear gathering platform
Target customers have clear gathering, research or interaction behaviors on specific platforms.
CTA
Decide whether to start social media first or build the website first
This type of service is more suitable to start from the current situation and goals, rather than talking about how to do a single platform first. We will first determine the links that most need to be completed between the website, content, channels and lead capture.