Demand
Is there enough sustained online demand in the global markets the company wants to win?
Global Sales Website Audit
Why isn’t your websitegenerating enough qualifiedleads or sales?
Low pipeline is the outcome, not the diagnosis. The real constraint may be weak market demand, insufficient reach, the wrong visitors, unclear positioning or a buyer journey that breaks before a sales conversation begins. TMETE works backwards from revenue outcomes to locate the constraint.
Diagnose the constraint before investing more in SEO, advertising, content or a website rebuild.
Audit examples
Start with the commercial outcome
Four different constraints can all look like a lead problem
A weak pipeline does not automatically mean the website needs more traffic. Each root cause requires a different commercial response.
Reach
Does the website reach enough real prospects in priority countries each month?
Quality
Are visitors likely buyers and decision-makers, or mostly low-intent information seekers?
Conversion
Do positioning, proof and the sales journey help qualified buyers start a conversation?
Traffic and buyer reality
Who visits your website?From which markets and channels?
We map monthly visitor volume, countries and regions, entry pages, channel mix and the sources that contribute commercially meaningful visits.
Organic search
The search engines, landing pages and queries that bring prospects to the website.
Social channels
The platforms that generate genuine website visits—not reach, followers or impressions alone.
AI discovery
Identifiable referral traffic from major AI services such as Gemini, ChatGPT, Claude and Grok.
Referral and direct
Industry platforms, partner sites, campaigns, brand demand and direct visits.
Search intent
Website traffic is not the same as sales intent
When search generates visits, we assess the queries that brought buyers to the website and the commercial intent behind those searches—not just keyword totals.
The keywords and landing pages that create real visits
Brand demand versus non-brand category demand
Product, solution, supplier, comparison and informational searches
Whether the buyer is learning, evaluating vendors or preparing to contact sales
Keywords that create traffic but contribute little commercial value
Global market potential
How much global demand exists, and how much growth remains available?
We estimate searchable demand for the company’s products and services, compare priority countries and measure the gap between current visibility and the available global opportunity.
- 01Worldwide search demand for core products, services and solutions
- 02The ten countries or markets with the strongest relevant demand
- 03Current coverage versus unmet product, use-case and buyer needs
- 04Whether website growth is early-stage, expanding, established or mature
- 05A defensible growth range rather than a false promise of an exact traffic ceiling
Competitive gap
Which companies capture global demand today—and how?
We identify the companies and platforms winning relevant traffic, then examine the pages, topics, keywords, proof and acquisition systems behind their advantage.
GAPCompetitive gap
Companies and platforms with the strongest relevant visibility
The measurable coverage gap between their websites and yours
The assets they built to capture demand from real buyers
Which advantages can realistically be challenged or exceeded
Which gaps are not yet worth prioritising
Website diagnosis
Return to the website itself
Market and traffic evidence provides context. We then diagnose positioning, information architecture, product and service pages, content, proof, calls to action and the full path from first visit to qualified sales conversation—then isolate the 3–5 issues that matter most.
Evidence and access
The strength of the diagnosis depends on the evidence available
Public and third-party evidence
- Global demand and search opportunity
- Competitor visibility and content coverage
- Website structure and public search performance
- Externally observable AI and brand signals
First-party data, with client authorisation
- GA4 visitors, countries, channels and landing pages
- Google Search Console queries, impressions and clicks
- Identifiable social and AI referral traffic
- Buyer behaviour, conversions and lead-source attribution
Some AI platforms do not consistently pass referral information. We report only what can be verified and clearly label estimates, methodology and limitations.
The commercial decisions you receive
Not an error list—a prioritised diagnosis for global sales growth
- The 3–5 most important growth constraints
- Evidence and likely revenue impact for each finding
- Traffic-source and search-intent assessment
- Global demand and competitive opportunity
- Website and sales-journey diagnosis
- A prioritised 90-day action plan
- A customised report and one 90-minute one-to-one review
Internal execution
Your team can implement the priorities independently.
Focused project
Commission only the website, SEO, content or GEO work that the evidence supports.
Annual advisory
When several sales-growth systems require ongoing direction, TMETE can continue as an annual adviser.
Process
How it works
- 01Submit company information
- 0220–30 minute initial conversation
- 03Confirm scope and arrange payment offline
- 04Independent research and analysis
- 05Report delivery and online review
Paid advisory fee
Identify the real constraint before committing to long-term execution
Includes business and market research, website and search analysis, competitor review, a customised report, a prioritised 90-day action plan, one 90-minute online review and one written follow-up. Limited to three companies per month.
US$890/ company
Complete the audit formNo online payment is required. We first confirm fit and scope, then arrange payment offline.
Paid Global Sales Audit
Growth Audit Application
Paid in-depth advisory service. If your application is accepted, TMETE will contact you within three business days to confirm fit and scope. Research begins after scope and offline payment are agreed.
In-Depth Audit
Growth Audit Application
This is a paid, in-depth advisory service for companies seeking qualified leads and sales across global markets. TMETE reviews each application before confirming fit and scope.
Submitting an application does not mean TMETE has accepted the project. If accepted, we will contact you within three business days.