Manufacturing, trading companies and DTC brands that hope to allow international customers to quickly understand their business, judge their strength and initiate inquiries.
Core Service 01
Global SEO + Owned Website
An owned website is not a brochure. It is the place where international customers understand your offer, verify trust, compare capabilities and start an inquiry. Website structure, SEO foundations, product content and conversion paths should be planned together from the beginning.
First sort out the product structure, customer types, target markets and inquiry methods, and then simultaneously plan the page structure, basic SEO, content themes and conversion paths.
Overview
Global SEO needs a website customers and search engines can understand
International owned websites need to accomplish two things at the same time: allow customers to quickly understand the business, judge the strength and initiate inquiries; allow search engines such as Google to clearly identify the page theme, product structure and industry value. It is the location where dispersed traffic such as social media, advertising, emails, exhibitions, and customer referrals ultimately return. It is also the basis for companies to accumulate content, trust, and inquiry assets over the long term.
Why can’t we just rely on platforms and social media?
Platform accounts and social media content can bring touch points, but the content is dispersed, rules and algorithms are controlled by the platform, and customer data and inquiry paths cannot be completely transferred to the enterprise itself.
What role does an owned website play?
B2B procurement decision-making chain is long, and international customers will check your website to determine business capabilities, product system, cases and contact information before initiating inquiries.
Website building is not equal to SEO
A good-looking page may not be found by customers. An owned website that can handle international customers requires a clear page structure, theme content, technical foundation and action path to be completed together.
What questions does an owned website that can accept international customers and serve SEO need to answer?
- What does this company do? Can you meet my needs?
- What is their supply capacity and quality stability?
- Have you ever served similar clients?
- Is the company real, stable, and worthy of further communication?
- How to contact? What kind of response will there be after contacting me?
- Are the page topics, product categories, and keyword semantics clear enough?
Delivery Rhythm
The inheritance logic of owned websites
external contacts
Website explanation
Inquiry communication
The chart emphasizes that the traffic is dispersed back to the owned website, and then the owned website completes the explanation, trust and lead capture.
Delivery
The core value of owned website/SEO
The value of this service is not only about the page being online, but also about long-term control, continuous asset building and continuous optimization.
autonomy
According to the actual business needs of the enterprise, the website structure, content, data and customer paths are controlled by the enterprise itself and are not affected by changes in platform rules.
Capacity
All visits brought by external channels ultimately require a trusted entrance to complete explanations and inquiries. The owned website is this entrance. Like the foundation of a giant building.
Accumulating and optimizing
The owned website can accumulate brands, products, cases, FAQs, industry content and search assets for a long time, and continuously adjust according to the quality of data and inquiries.
FAQ
What will TMETE determine before building a website?
Business and Customers
What are the company's main products or services, what types of international customers it targets, and what are the customers' typical purchasing decision paths.
Market and search
The target market or target customer area, current inquiry sources, main channels, core search terms and subsequent content update plans.
Existing assets
Does it already have a website? What are the main problems with the existing website? What content needs to be retained and what content needs to be reorganized.
CTA
Launching the website is just the first step
After that, we need to continue to promote content optimization, SEO, inquiry paths and data tracking. TMETE provides continuous optimization support after the website is built, so companies do not need to judge alone what went wrong.